Sunday, January 19, 2014

Media Images of Social Workers & the Profession

Positive social work stories are not hard to tell. Those of us working in the field could rattle off many positive stories about ways we have helped and served individuals, families and communities and effectively advocated for systemic and structural changes that have improved access to services.

I can tell you from personal experience that media outlets, even at a community level, are simply not interested in stories about social work, or expanding the public narrative and perception of social work. I have attempted to pitch stories highlighting inspirational stories about social workers, to no avail, even though I have now been published in more media outlets across Canada than most paid journalists, so I know it's not my writing that was lacking. We live in a "if it bleeds it leads" culture of journalism and media.

A recent study from J-Source, a journalism site in Canada found that the majority of newspaper columnist are middle aged males. They did not include ethnicity, but they should have, as there is a notable lack of ethnic diversity. White privilege continues to reign supreme in media - writing, publishing, editing etc..

When we have such limited sources of news (and don't even get me started on media concentration in Canada, the worst of most places on the planet), it really shouldn't be a surprise that few new, fresh, or different voices are allowed into the exclusive club to create opportunities to highlight more positive stories about the diversity, importance and effectiveness of the work of social workers in our communities.

On that note, I've long been interested in writing stories about social workers who are interested in being featured on this blog. There are many of us who are doing inspiring and excellent work out there. If you are interested in being featured, contact me @ catalystbc7@gmail.com, or if you know someone who you think should be featured, let me know. 

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Social work needs positive news stories – why are they so hard to tell? (UK)

Negative media coverage causes high staff turnover and a barrier of mistrust – it's time to change public perceptions

It seems that most people only think about social work when the media runs another story about a child dying at the hands of their neglectful or abusive parents. Every time, the authorities are judged to have failed and the social worker is usually at the front of the queue as the blame is assigned.

Public services absolutely need to be held to account and we should never tolerate poor practice, but these tragedies make easy headlines and it is too simplistic to lay the fault at the foot of individual incompetence. Lack of inter-agency co-operation, absence of leadership, workload pressures, the distraction of bureaucratic processes and inadequate training all play their part in a complex system that will never be free of error.

How does this negative media coverage impact on the profession and subsequently the vulnerable children and families we are trying to protect and support? I have worked in statutory children's social work for fifteen years and have noticed the following trends. The first and most obvious is high turnover of staff. When frontline practitioners leave they take all their expertise with them, and the critical job of child protection is left to some of the least experienced staff.

Secondly, the negative perception of social services and presumption of incompetence creates a barrier of distrust and fuels hostility towards social workers. This has to be overcome before a productive relationship can be developed with a family.

Thirdly, working in a culture of criticism and blame creates anxiety. Of course no one wants to make mistakes, we join the profession to help, not harm. But the fear of being subjected to the kind of vitriolic abuse that Sharon Shoesmith endured is omnipresent and can distort the ability to make careful, balanced risk assessments.

Risk has to be managed and is rarely eliminated, sometimes decisions about risk of harm to children becomes entangled with reputational risk to the organisation. This can lead to risk averse practice which is not in children's best interests. Good practice cannot thrive in a culture of blame and fear.

One of the challenges facing the profession is how to improve its image. An experience from my own career helps to illustrate this point. Some years ago I changed from statutory child protection to do a similar job at the NSPCC. Working for a voluntary agency with a positive image automatically afforded me a professional respect and assumed expertise that I had never previously experienced. Service users were more willing to engage and colleagues in other agencies were more responsive: this enabled me to be a much more effective practitioner.

So how does statutory social work improve its image and why is it so difficult, when other helping professions and the voluntary sector do it successfully? We need to educate people about what social workers really do. Only a small proportion of the work involves removing children. Every day we support thousands of isolated families in poverty and on the margins of society. We prevent violence in the home, enable people to parent safely while they manage drugs, alcohol misuse, mental and physical health difficulties and much more.

We also need more varied and accurate representations of social work, positive storylines in the soaps with characters that are compassionate and capable. The profession needs to promote its success stories, but social workers are not forthcoming about sharing examples of good practice. Perhaps it's just modesty, but I suspect it's because they don't want to draw attention to themselves, only to risk falling from a greater height if something on their next case goes wrong.

Positive stories are more difficult to tell in social work than they might be in health and education. Our involvement carries a stigma and it's natural that people don't want it to be public knowledge. In social work we make judgements that we believe to be in children's best interests. Sometimes it doesn't feel like that to the child, and the family does not always agree. It may be a good outcome to place a child with foster carers where they then thrive, but for every child removed there will be parents who lost the care of their child. We have to respect these are not good news stories for everyone involved.

The relatively new College of Social Work (TCSW) has a leading role in improving the image of the profession, but it can't do it alone. Individual social workers and employers can do more, by continuing to strive to deliver good practice, and share these examples with each other and TCSW. This won't be an easy task, but we owe it to the profession and to our communities to take this opportunity in 2014 and start changing public perceptions.

Lucie Heyes, the College of Social Work's Professional Assembly member and media spokesperson, was awarded an MBE in the new year honours list

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